London 2012, will sell special badges aimed at the gay at tomorrows London Pride event, its been announced.
Openly-gay Welsh rugby player Gareth Thomas urged people to "wear their pin badge with pride and help us achieve greater inclusion in sport".
London 2012 chief executive Paul Deighton said the pin badge - the first to be launched in support of the lesbian, gay, bisexual and transgender (LGBT) community - fits in with the organisation's aim to reach out to different communities. It features the rainbow flag and the London 2012 logo.
Thomas said: "It's great to see Locog (the London 2012 organising committee) reaching out to all communities and making sure that London 2012 is a Games for everyone, in which every community feels included. I hope that everyone will buy and wear their pin badge with pride and help us achieve greater inclusion in sport."
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